i:02 personal brand identity
for magdalena nuda
a brand centred on architectural narratives, yet showing buildings directly feels forced
magdalena nuda focuses on the narratives, ideas and experiences behind architecture. instead of representing them through images of buildings, the identity draws attention to spatial impressions, natural environments and personal observations.
i wanted my own identity to show my way of seeing rather than explain what i do. the portfolio shows my work directly, while the identity reflects a personal perspective — the same thing i look for when working with other studios.
. personal brand identity
. visual narratives
. architectural communication
noticing
moment
light
flow
atmosphere
texture
images are intentionally cropped into fragments, focusing attention on a moment of nuda rather than the complete view
nuda means boredom and is the core concept behind the brand
